Apple Announces Macintosh Quadra Price Reductions - 02/1994
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Here is the press release that came out from Apple: Apple Announces Quadra Price Reductions Press Contact: Jayme Curtis Apple Computer, Inc. (408) 974-6296 Apple Announces Macintosh Quadra Price Reductions and Mail-in Printer Rebate; All Macintosh Quadra computers can be upgraded to PowerPC technology CAMPBELL, California--February 8, 1994--To help U.S. customers prepare for the arrival of Macintosh with PowerPC, Apple Computer, Inc., today announced an accelerated price reduction on its line of Macintosh Quadra computers. In addition, U.S. customers purchasing selected Macintosh Quadra computers with qualifying printers can receive a $150 mail-in cash rebate. These incentives follow Apple's recent announcement that all of today's Macintosh Quadra systems will have an easy pathway to Apple's next generation desktop systems based on PowerPC technology. The first computers based on the PowerPC chip are slated to be introduced in the first half of 1994 and join the Macintosh family of computers in mid-range and high-end systems, including the Quadra line. On February 2, Apple also announced its plans to offer upgrades based on the PowerPC microprocessor for many of its best selling entry-level business, education and consumer products. "These price changes help incorporate Macintosh with PowerPC into the mid-range and high-end of the Macintosh family of computers," said Jim Buckley, president of Apple USA. "Historically, many customers have waited for prices to drop before taking advantage of new Apple technologies. By providing attractive pricing ahead of time these customers won't have to wait. They can be productive with Macintosh computers today, secure in the knowledge that their system is ready to upgrade to the very latest in personal computing technology. In addition, this move follows a number of strategic pricing actions Apple has taken in recent months that have resulted in increased market share." Printer Promotion U.S. customers who purchase a Macintosh Quadra 650 with a qualifying Apple LaserWriter printer between February 7, 1994 and March 31, 1994 can receive a $150 mail-in rebate from Apple. U.S. customers who purchase a Macintosh Quadra 605 with a qualifying Apple LaserWriter or StyleWriter II printer between February 7, 1994 and March 31, 1994 can receive a $150 mail-in rebate from Apple. Current and previous Apple prices for the affected Macintosh Quadra computers are as follows: Previous New Percentage Apple price Apple price Change Quadra 650 8/230 w/512 VEnet & FPU $2,399 $2,129 11% Quadra 650 8/230CD w/1 MB VRAM/ $2,739 $2,479 9% Enet & FPU Quadra 650 8/500CD w/1 MB VRAM/ $3,339 $3,069 8% Enet & FPU Quadra 660AV 8/230 w/1MB VRAM $2,289 $1,879 18% Quadra 660AV 8/230CD w/1MB VRAM $2,579 $2,159 16% Quadra 660AV 8/500CD w/1MB VRAM $3,169 $2,759 13% Quadra 800 8/230 512K VRAM/ $2,739 $2,439 11% Enet & FPU Quadra 800 8/500 w/1MB VRAM/ $3,379 $3,079 9% Enet & FPU Quadra 800 8/500CD w/1MB VRAM/ $3,649 $3,349 8% Enet & FPU Quadra 800 8/1000 w/1MB VRAM/ $4,089 $3,789 7% Enet & FPU Quadra 840AV 8/230/1MB VRAM/Enet $3,619 $3,199 12% Quadra 840AV 8/230CD/1MB VRAM/Enet $3,909 $3,489 11% Quadra 840AV 16/500CD/1MB VRAM/Enet $4,849 $4,419 9% Quadra 840AV 16/1000CD/1MB VRAM/Enet $5,559 $5,119 8% Quadra 950 8/SD w/1MB VRAM $3,559 $3,149 12% Quadra 950 33 MHz 8/230/1MB VRAM $4,089 $3,679 10% Quadra 950 33 MHz 8/500 w/1MB VRAM $4,659 $4,249 9% Quadra 950 33 MHz 16/1000 w/1MB VRAM $5,729 $5,309 7% Quadra 950 33 MHz 0/1000 w/1MB VRAM $7,999 $7,329 8% PowerPC is a family of RISC (reduced instruction set) microprocessors, developed jointly by Apple, IBM and Motorola. The new chip will fuel the next generation of Macintosh computers.