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Apple Brings Video Editing to the Classroom - 04/1998

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CUPERTINO, California--April 27, 1998--Apple Computer, Inc. today announced that the Power Macintosh 266 MHz G3 All-in-one will now include Avid Technology, Inc.'s Avid Cinema, an easy-to-use, affordable digital video editing and publishing solution. This complete video editing suite provides educators and students with an easy and affordable way to design innovative projects such as video yearbooks and mock news reports that combine video clips, photographs and audio segments.

"Bringing multimedia and video editing to the classroom helps students to think creatively and teaches them real-world technology skills that they will use far beyond their schooling experience", said Mike Lorion, vice president of Education Sales for Apple.

Mark Basler, Director of Marketing for Avid Cinema, said, "Apple's fast and powerful G3 systems coupled with Avid Cinema's easy-to-use video editing technology will enable students at any level to quickly and easily edit and produce videos for school projects or attention-grabbing instructional sessions. Teachers and professors will also be able to take advantage of video as a powerful teaching tool with this affordable solution."

The Power Macintosh G3 All-in-one, announced in March, was designed with the powerful PowerPC G3 processor to deliver incredible performance for advanced multimedia capabilities. Technologies to enhance the learning experience include, a fast graphics accelerator chip, 24x-speed CD-ROM, built-in microphone and stereo speakers, 16-bit stereo sound in/out and NTSC and composite video in/out.

Developed in 1996 by Avid Technology, Inc., in conjunction with Apple, Avid Cinema is a video editing and publishing system designed for use at home, school and office. Avid Cinema utilizes QuickTime 3, recently released by Apple, to enable video capture and full-screen playback on Macintosh systems. Educators can use camcorders, VCRs, or laser-disc players to input video into the G3 All-in-one and then use Avid Cinema to edit the video by rearranging clips, adding transition effects, animated titles and music or voice-overs. The completed video can then be output to a video tape, CD-ROM or distributed over the Internet, or used as a QuickTime movie in presentations or on websites.

Power Macintosh G3 All-in-one -266 MHz G3 processor with 512K level 2 backside cache comes with 32MB SDRAM, 4 GB hard drive, 24x-speed CD-ROM, 16-bit audio in/out, 24-bit NTSC and composite video in/out.

Pricing and Availability The Power Macintosh G3 All-in-one with Avid Cinema is available to Apple's education customers in the United States and Canada. For more information on the Power Macintosh G3 All-in-one please check the Education Price List at or call 1-800-800-APPL.

Apple Computer, Inc. ignited the personal computer revolution in the 1970s with the Apple II, and reinvented the personal computer in the 1980s with the Macintosh. Apple is now recommitted to its original mission - to bring the best personal computing products and support to students, educators, designers, scientists, engineers, businesspersons and consumers in over 140 countries around the world.

Avid Technology, Inc., is an international, industry-leading provider of digital audio and video tools for creating content for information and entertainment applications. Avid products are used by customers ranging from communications professionals to film, television and interactive content producers to broadcast news organizations. For more information, visit Avid's World Wide Web site at

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