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Apple Unveils System 7 Pro - 10/1993

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Apple Unveils System 7 Pro
New Version Provides Industry-Leading Communication and Customization
CUPERTINO, California--October 4, 1993--Apple Computer, Inc. today
extended its continued leadership in software innovation as the
company's AppleSoft division unveiled System 7 Pro, an advanced
version of the System 7 operating system for Apple Macintosh personal
computers. This groundbreaking new software provides powerful new
integrated communication and customization capabilities that Apple
recommends for most users of Macintosh computers in business,
government and higher education.  System 7 Pro incorporates three
industry-leading technologies--PowerTalk, AppleScript and QuickTime--
making it even easier for Macintosh users to work with others and to
create custom computing solutions.
    "System 7 Pro is the on-ramp to the information superhighway," said
David Nagel, senior vice president and general manager of the
AppleSoft division.  "Whether you are an entrepreneur working at home
or in an office with dozens of co-workers, System 7 Pro will
streamline how people communicate today and prepare them for
tomorrow.  This clearly extends the differentiation between the
Macintosh and other personal computers."
System 7 Pro Technologies
    PowerTalk, available to customers for the first time, is personal
communication software based on the Apple Open Collaboration
Environment (AOCE), a technology framework for providing
collaboration services to users of personal computers.  PowerTalk's
built-in electronic messaging capabilities make it easy for an
individual to communicate and work with other individuals or
groups.  AppleScript, which has been available separately since its
introduction in April 1993, provides System 7 Pro with a system-level
scripting capability for automating routine tasks.
    Together, PowerTalk and AppleScript can be used to create affordable
custom solutions that once were available only to organizations with
mainframes or minicomputers.  QuickTime is Apple's award-winning software
for creating and playing dynamic data--such as sound, video and
animation--on a personal computer.
    PowerTalk software provides system-level capabilities for electronic
messaging.  Regardless of whether the method of communication is
electronic mail, fax, voicemail or pager, an individual can receive
messages or documents in a single mail box, or send from a single
mail box, using a drag-and-drop method that simplifies and
streamlines correspondence.  PowerTalk comes with AppleMail, a letter
application that can be used to send messages and documents to any
other PowerTalk user.  PowerTalk also provides the facility for users
to send a document directly from within any PowerTalk mail-capable
application just as easily as users can print today.
    Two other components of PowerTalk--catalogs and security--complement
the PowerTalk messaging capabilities. PowerTalk's built-in catalogs
provide an open-ended object storage capability that will initially
help customers manage electronic addresses and other information,
contributing to the ease of sending and of accessing information.
PowerTalk's built-in security includes a Key Chain, which offers
customers privacy for their desktop mail box and a single log-on
method for connecting to various electronic mail and network
services.  PowerTalk's DigiSign software lets a user attach an
electronic signature to a document so that any user can verify who
approved the document and whether or not it has been altered.  This
digital signature capability can be used together with PowerTalk's
messaging services to send documents through an approval process
electronically, without each individual having to print out the
document to sign and forward.
    In addition to the immediate customer value of PowerTalk within
System 7 Pro, third-party vendors will deliver applications and other
software add-ons that build on the PowerTalk capabilities, to create
applications and solutions that have not previously been available
for personal computer users.  Examples of such applications are
access software that links PowerTalk users to other messaging
services, such as voice, fax, paging, and online services; software
agents that can be assigned to perform a variety of tasks for users
automatically; and team-productivity applications that use
AppleScript and PowerTalk to create custom team solutions, such as
scheduling, calendaring, automating approval and document review and
distributing information more effectively.
    "We are just beginning to see the full promise of PowerTalk as
applications vendors announce the powerful and innovative
applications that are enabled by PowerTalk technology and creative
software designers," said Gursharan Sidhu, AppleSoft's director of
collaboration products and the chief architect of AOCE.  "Inspiring
applications are beginning to emerge that will significantly enhance
the way individuals work with others."
Leverages Server-based Services
    The PowerTalk software included with System 7 Pro can take advantage
of a full range of server-based services, including those of existing
electronic mail systems and the AOCE-based PowerShare Collaboration
Servers software.  Extending the capabilities of an AppleTalk
network, PowerShare provides a store-and-forward server for
electronic messaging and a catalog server for administration of
catalogs that can be distributed across multiserver networks.
PowerShare also provides privacy--authentication of network sessions
and encryption of data transmitted over the network--for secure
network communications, critical to many workflow systems.
PowerShare also provides the ability to consolidate gateways and
other shareable resources for easy administration.
System 7 Continues as the Basic Operating System
    In addition to System 7 Pro, AppleSoft's current System 7 product
continues to be available, providing customers with a choice based on
their computing needs.  "The installed base of Macintosh customers
has grown and become more diversified," said David Nagel.  "We plan
to enhance System 7 to meet the needs of customers in the consumer
and K-12 education markets."
Availability and Pricing
    System 7 Pro is available immediately in the United States through
software resellers and Apple authorized resellers.  The suggested
retail price for the single-user product, the System 7 Pro Personal
Upgrade Kit, is U.S. $149, and the suggested retail price for the 10-
user product, the System 7 Pro MultiPack is U.S. $999.  AppleSoft is
offering a U.S. $50 rebate to customers who upgrade to System 7 Pro
after purchasing the System 7 single-user product between Aug. 15,
1993 and Nov. 1, 1993.
    System 7 Pro is available through the Apple Volume License Program, a
cost-effective way for customers in the United States to acquire
software licenses, support and maintenance in volume for selected
Apple products.  Under the program, United States customers may also
acquire volume licenses for site locations outside the United States.
This volume licensing is available through authorized Apple
resellers, including direct software resellers, Apple dealers and
Apple Value Added Resellers (VARs).  Education and local-government
customers may purchase volume licenses directly from Apple.
    Availability of System 7 Pro outside the United States varies by
country.  Localized versions are expected to be available beginning
in November 1993.
    The PowerShare Collaboration Servers product is expected to be
available in early 1994, in the United States through software
resellers and Apple authorized resellers.  Outside the United States,
availability will vary by country. In the United States, the
suggested retail price for the PowerShare Collaboration Servers
software will be U.S. $999.
System Requirements
    A Macintosh computer system with a minimum of 5MB of RAM is
recommended to install System 7 Pro.  A Macintosh computer system
with a minimum of 8MB of RAM is recommended to install the PowerShare
Collaboration Servers product.
    Headquartered in Cupertino, California, Apple Computer, Inc.,
(NASDAQ: AAPL) develops, manufactures and markets personal computer,
server, and personal interactive electronic systems for use in
business, education, the home, science, engineering and government.
A recognized pioneer and innovator in the information industry, Apple
does business in more than 120 countries.
Apple, the Apple logo, Macintosh and AppleTalk are registered
trademarks and System 7, PowerTalk, AOCE, AppleScript, QuickTime,
PowerShare, AppleMail, DigiSign and Finder are trademarks of Apple
Computer, Inc.  DataPak Word Solution Engine is a trademark of
DataPak Software, Inc.
Editors Note:
System 7 Pro Glossary
    AOCE is the Apple Open Collaboration Environment.  The first Apple
products based on AOCE technology are PowerTalk and PowerShare.
PowerTalk is end-user software that is part of System 7 Pro.
PowerShare is server software that will provide enhanced
collaboration services for AppleTalk networks.
    AppleMail is the PowerTalk letter application, which allows users to
send messages that include styled text, pictures, sounds and
QuickTime movies.  AppleMail uses the DataPak Word Solution Engine as
the text-processing engine.
    AppleScript software provides a system-level scripting capability
that makes it easy to automate routine tasks and build affordable
custom solutions using off-the-shelf applications.
    PowerTalk provides the System 7 Pro desktop and applications with a
Catalogs capability.  By clicking on the Catalogs icon on the
desktop, a user may browse through network-based catalogs.  System 7
Pro comes with two built-in catalogs, an AppleTalk catalog that
provides access to all the addresses on the AppleTalk network and
Personal Catalogs that can be used to create a private information
cache, such as for storage of personal address information
    DigiSign is PowerTalk software that provides commercial-grade
electronic-signature support.  A customer obtains an approved signer
from a valid issuing authority and can use that to attach a signature
to documents.  A PowerTalk user can verify who approved the document
and whether it has been altered since it was signed. DigiSign is
based on the RSA Data Security Inc. Public Key Cryptosystem.
Information Cards
    PowerTalk Information Cards are electronic objects much like a
business card.  They can be stored on the desktop or in a catalog.
To send a document, the user can drag and drop the document onto the
recipient's information card.  An information card can store address
information, the person's picture, and other information about the
Key Chain
    The PowerTalk Key Chain provides desktop security and streamlines
access to electronic mail and other network services by providing a
single user log-on.  With the mail box on the desktop, a new level of
security is needed to ensure privacy for an individual's mail box.
The Key Chain provides this security through password protection.
With the Key Chain, access to all other password-protected services
can be streamlined by attaching the names and addresses for each of
the services to the Key Chain.
    QuickTime software makes it possible to display dynamic data, such as
sound, movies and animation on a Macintosh computer.
Universal mail box
    PowerTalk provides System 7 Pro with a universal mail box, which is
part of the Finder and sits on the Macintosh desktop.  The mail box
allows PowerTalk users to receive all electronic messages in a single
In Tray, regardless of whether the message is a fax, a voicemail
message, an electronic-mail message, or a document. Items in the mail
box can be opened, copied to folders, and otherwise manipulated, much
as you would any other desktop objects.  The mail box also provides
an Out Tray that lets the user view outgoing messages and messages
that have been recently sent.