NetCarta Corporation Supports Apple's HotSauce Technology for Website Mapping - 12/1996
INTERNET WORLD-- NEW YORK--Dec. 11, 1996--NetCarta Corporation, a subsidiary of CMG Information Services (NASDAQ:CMGI), and Apple Computer, Inc. announced today that they have signed an agreement regarding Apple's HotSauce Technology. NetCarta has incorporated Apple's HotSauce Meta Content Format (MCF), which allows developers to build data access tools that work with any kind of Internet or intranet-based data, in its web content management tools.
NetCarta plans to enhance its NetCarta WebMapper content management software, which currently runs on Microsoft Windows and UNIX-compatible platforms, to automatically generate MCF site maps for site navigation. In addition, the NetCarta WebMap Library, which contains over 30,000 site maps rendered in NetCarta WebMap format of the most popular commercial, entertainment, and government sites on the web, will also be available in HotSauce MCF.
NetCarta has launched a "Sauce Your Site" service on its website for users to request and receive an MCF file of their favorite site. The HotSauce MCF site map will allow users of the Apple HotSauce browser plug-in to fly through Web sites in 3D to find information quickly. In addition, Apple will actively promote the "Sauce Your Site" service, and the availability of MCF files in the NetCarta WebMap Library, by pointing to the NetCarta website from the Apple website.
"Webmasters have two major responsibilities: making sure the content on their sites is current and accurate, and creating a fun, easily navigable environment for users," said Thomas Tansy, vice president of Marketing for NetCarta Corporation. "NetCarta WebMapper, which uses the metaphor of a map, addresses both of these needs. Now, with HotSauce MCF, we are able to deliver the site navigation experience to the end user in 3D. MCF is an important technology for the web, and we're pleased to be working with Apple to make it a standard."
"NetCarta is a website mapping pioneer and has some of the best software available for that purpose," added Larry Tesler, vice president of Apple's AppleNet division. "The easiest way to make site maps available is to make the production of them automatic. Through this relationship, HotSauce-viewable maps will be generated every time webmasters use NetCarta WebMapper to manage their site's content."
Apple's HotSauce: Connecting Any View with Any Data The HotSauce meta content format is used to represent a wide range of information about content. It can describe information about content included in web pages, gopher and FTP files, email, and structured databases, allowing webmasters to make their content available through a variety of views to consumers of the content. HotSauce MCF is both platform and application independent.
In addition to Internet and intranet data, HotSauce MCF can describe data on one's own computer and local area network, thereby enabling seamless integration of desktop and network content, not only in HTML browsers, but in a wide variety of access tools created by software developers operating in an open market.
NetCarta Corporation, headquartered in Scotts Valley, California, is a leading provider of content management solutions for managers of World Wide Web sites. With NetCarta software, corporations can manage diverse Web content and maintain high quality Web sites efficiently and cost-effectively. Intended for Internet and corporate intranet Web sites, NetCarta software is scalable from single servers to enterprise-wide management systems. Additional information about NetCarta and its products can be found on the Internet at www.netcarta.com.
CMG Information Services, Inc. (CMGI) is a majority shareholder in NetCarta Corporation through its @Ventures strategic investment and development business unit. CMGI is a direct marketing services organization that invests in and integrates advanced Internet, interactive media, and database management technologies.
Apple Computer, Inc., a recognized innovator in the information industry and leader in multimedia technologies, creates powerful solutions based on easy-to-use personal computers, servers, peripherals, software, online services, and personal digital assistants. Headquartered in Cupertino, California, Apple (NASDAQ: AAPL) develops, manufactures, licenses and markets solutions, products, technologies and services for business, education, consumer, entertainment, scientific & engineering and government customers in over 140 countries.